THE IDEA
In the heart of the bustling city of Jaipur, amidst the hum of industry and the scent of ambition, Aayushi Jain, Naman Jain & Sankalp Jain took a leap. ‘DRAG IT’ wasn't born out of a grand plan or years of industry experience; rather, it was sparked by a shared desire to create something of their own, to step outside the shadows and build something that truly resonated with them and their values. This journey was less about clothing and more about capturing the essence of self-expression and brotherhood — a legacy they could carry forward together.
Growing up, the brothers shared dreams, rivalries and a connection that no distance could diminish. As they ventured into adulthood, life scattered them across different paths. The elder brother (Naman), restless & sincere in helping in growing his father’s business. The younger one (Sankalp), creative and carefree, never wanted to choose the obvious. And then there was the sister-in-law (Aayushi), bringing a fresh perspective. Her influence was quiet but profound; she saw potential where they saw risk, beauty in places they only saw struggle. Together, they decided it was time to build something lasting - a menswear brand that didn’t just clothe but left a mark.
THE BRAND!
Today, DRAG IT, a family-led brand is a testament to the simple joys of building something with your own hands, for your own kind. It’s not just a business; it’s a legacy of togetherness! In every stitch, every fabric and every design, there’s power of following one’s heart and a story, waiting to be told!
